SAN JOSE, Calif.–(BUSINESS WIRE)–May 25, 2022–

Avocado Systems, an application security innovator, today announced the hiring of James Sortino as chief revenue officer. Sortino will lead Avocado’s global sales operations, using his extensive startup experience to grow the company’s sales, channels and OEM business globally.

Sortino brings a diverse background in cybersecurity sales and leadership, having sold over 31 different security technologies to global enterprises, small and medium enterprises, MSPs, OEMs, and the VAR channel. He previously held leadership roles at Virsec Systems, ShiftLeft, Dome9 Security, and TrendMicro, as well as founding a major enterprise security sales and solutions company.

“I am delighted to join Avocado. Legacy application security vendors assume that an organization’s security team understands the operation and deployment of their custom applications, which is not the case. We are able to give security teams the observability to determine which legitimate processes should be running in their environment and eliminate architectural drift,” Sortino said. “Avocado’s solutions are the next step in application security by helping DevSecOps shed light on unknown communications, automate application architecture modeling and analysis, and enforce zero-trust security by blocking security layers. application at the lowest level of the application process, all without modifying the code. I think this will be the new normal for years to come.

“We are thrilled to have Jim join Avocado. He adds another experienced leader to our leadership team with a solid reputation for delivering high value to customers and building high performing sales teams,” said Chris Formant, CEO of Avocado. ‘Avocado.” Jim is passionate about the industry and Avocado’s role in shaping its future. He brings an exciting energy to Avocado that we hope will take us to the next level.”

About Advocate Systems

Avocado provides security technology that discovers, diagnoses, monitors and protects cloud workloads, applications and APIs across the distributed ecosystem. Its runtime security continuously detects vulnerabilities and protects against “time of a crime” attacks. Avocado enables real-time threat observability/modeling/analysis to mitigate vulnerabilities and plan preventive measures. Its “Observability of the Unknown” capability detects sophisticated attacks, eg, ZeroDay, where signature/pattern based approaches fail. Avocado’s software process-level microsegmentation enables Zero Trust enforcement. The company is based in Milpitas, California. For more information, visit

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CONTACT: Colleen Martin



SOURCE: Advocate Systems

Copyright BusinessWire 2022.

PUBLISHED: 05/25/2022 09:00 / DISK: 05/25/2022 09:03

Copyright BusinessWire 2022.


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